Shanghai iapm is welcoming fall with a Dazzling Fashion space to let the beauty-conscious realize their beautiful, confident selves, while Beijing apm will have a fashion show in November demonstrating how best to put an outfit together.
The splendid Dazzling Fashion space installation takes inspiration from the vibrant colours of beauty products in iapm right now. The brilliant avant-garde design, intense colours and modern, geometric lines blend with chic, retro mirrors and elegant pearls to form a fashionable sculpture in which customers can frame themselves to take most beautiful photo memories. The exhibition also has trendy, high-tech interactive electronics at the Fun Makeup snap-shooting zone for e-generation customers, so they can play with smart face recognition technology and take funny selfies with creative, beautifying special effects to capture the fun.
Beijing apm will host a fall and winter fashion show in November. Stylish models will be on stage showcasing stunning outfits – not to be missed if you love fashion! The mall will have activities on WeChat, like interaction over the large screen, a lucky draw, and a call for visitors to join a contest where they have to put together outfits on the spot. If you have unique fashion tastes, you may want to show what you’ve on the Beijing apm runway.
Members can get a free 2017 fall / winter fashion magazine with their membership cards. One per person while stock lasts.
Note:
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Dazzling Fashion space and special offers run until 31 October.
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Pictures are representative only.
iapm mall
Address: 999 Middle Huai Hai Road, Xuhui District
Transport: Metro lines 1, 10 or 12, South Shaanxi Road station
Beijing apm
Address: 138 Wangfujing Street, Dongcheng District
Transport: Metro line 1, Wangfujing station or line 5, Dengshikou station
