Sun Hung Kai Properties (SHKP) has adopted a forward-looking strategy in development. It recently launched a brand-new residential leasing brand namely TOWNPLACE to connect millennials and young professionals who value autonomy and flexibility. With flexi-leasing options, a Duo Social Space that caters to every need, prime locations, inviting design, as well as understated smart home devices, residents can build a highly personalised "home" space and community. The brand comprises two SHKP residential developments: TOWNPLACE SOHO in the SoHo district of Central, which will be completed in the first quarter of 2020; and TOWNPLACE KENNEDY TOWN (formerly known as The Kennedy on Belcher's), which is located in Kennedy Town.
"OWN" in TOWNPLACE represents the brand's philosophy to create "The Ownly Place" for millennials and SHKP's commitment in offering a brand-new independent lifestyle. TOWNPLACE offers flexi-leasing options that allow residents to have a wider and more versatile range of leasing plans in lease length, furniture packages and home services. Lease terms as short as one month make TOWNPLACE particularly well-suited to short-stay expatriates while annual or multi-year leases are also available.
In terms of furniture packages and home services, we offer three options with great flexibility. Residents can select a serviced apartment with their every need catered for by SHKP's professional team, or opt to unfurnished apartment for move-in with own furniture, or even choose from furnished apartment with two styles of furnishings provided by SHKP. Tenants are given plenty of options in provisions and services.
TOWNPLACE SOHO will begin offering tenancies in the first quarter of next year. It is located on Caine Road in the SoHo district in Central and just 3-minute walk from the bustling party hotspot Lan Kwai Fong, which offers an outstanding level of convenience. TOWNPLACE KENNEDY TOWN is situated on Kennedy Town's Belcher's Street, an up and coming residential area of Hong Kong Island in recent years and has a neighbourhood full of local characteristics. The project is only 3 minutes' walk from MTR Kennedy Town Station, where you can find well-developed public transport links spanning Hong Kong Island, Kowloon and the New Territories.
TOWNPLACE values quality and versatility in its living environment. TOWNPLACE SOHO and TOWNPLACE KENNEDY TOWN feature an integrated Duo Social Space with about 30,000 square feet, which offers hospitality services and comprehensive amenities for all residents, including a rooftop garden, a swimming pool, a sky-high clubhouse with panoramic harbour views, a garden boulevard, and space for leisure and work. These enable residents to enjoy relaxing and comfortable living experiences. To enhance connections between the two properties, our Community Team tailors a diverse range of social and networking events in response to residents' needs, creating a close-knit and exclusive community for millennials and advocating the brand's philosophy of "OWN".
Each unit is equipped with various understated intelligent home devices that optimise efficiency and quality of living, creating a neoteric smart home experience. An exclusive app will enable residents to connect the two TOWNPLACE properties – arranging different home services and reserving Duo Social Space's facilities around the clock – for a hassle-free living. This definitely meets millennials' needs of simplicity and convenience.
Address of TOWNPLACE SOHO: 18 Caine Road, Central
Address of TOWNPLACE KENNEDY TOWN: 97 Belcher's Street, Kennedy Town
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