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The mall has created a massive 6,000 square-feet Russian Football Stadium and 3,000 square feet artificial grass area, aiming to let fans enjoy the fantastic and realistic atmosphere. apm will broadcast football matches regularly and will also provide intelligent "SMART" football services, including the first entry FASTPASS online reservation, free rides offered by a taxi-calling mobile phone app, and mobile booking for six-star football services. It has also launched the first apm "FIFA 18" eSports Competition, the football star collection exhibition, soccer fever bazaar, and the "SHKP Soccer Hit Lucky Draw"* of which participants may have chance to win 5-door hatchback, 5-star hotel’s suite package, deluxe jewelry and other complimentary gifts!

Covering over 8,000 square feet, the "East Point City x Captain Tsubasa Football Battlefield" has different football games for everyone to showcase their skills.  There are thematic photo-shooting areas, Retro Soccer Video Game Exhibition, and the "East Point City  FIFA 18 eSports Tournament", authorised by the EA Sports FIFA 18.  In addition, the mall broadcasts the soccer matches held in Russia throughout the entire period. To bring our shoppers a digitalised experience, an online self-service registration platform is also rolled out. Soccer fans can use QR code to redeem "deluxe" tickets for enjoying our viewing parties.

The “V city x Qee Football Exhibition” is also being held at the venue. The ever-changing bear, "Qee", accompanies players throughout Russian palaces, and the game is equipped with somato-sensory games for the fans to show their "Header" skills. Fans can use the first-ever iBeacon's self-registration seating feature, making it easier to watch live games throughout the mall. There is also a special "fans supply station" in the mall's atrium. When a designated, popular game is being played, there will be some Russian cuisine available for fans to enjoy.

Collaborated with illustrator Thaneeya McArdle, Tai Po Mega Mall sets up a 3,000 square-foot stadium inspired by the signature onion dome of Russian architecture. Football fans can take selfie with a number of football player figurines created by McArdle or stand in front of an 11-foot-wide goal. Plus fans can experience the thrills of a kinetic soccer match and feel as if they were goalkeeper to defend their goal in a real stadium!

From 14 June to 15 July, Tai Po Mega Mall broadcasts football matches. To bring convenience to the fans, fans can select the preferred dates and time of the matches through the Tai Po Mega Mall mobile app and easily obtain priority admission ticket. Moreover, football fans enjoy watching the game with their friends at the Mall’s "VIP Fan Zone", which is equipped with simulated grass and bean bags. What’s more, fans who spend at mall also get the chance to earn discount offer of a ride through taxi booking app.

Giving conventional soccer match a touch of innovative technology, a football robotics competition themed “Soccerborg” toured the four SHKP malls, recruiting young fans to participate in the game of which they can taste the fun in technology by controlling football robots to win the game. The young fans who win the preliminary matches will join the finale held in July to compete in a “champion of champions” Meanwhile, Tai Po Mega Mall’s S.T.E.A.M. Lab continues to stage S.T.E.A.M. courses related to the making of football robotics and flashing mechanical football to foster the S.T.E.A.M. knowledge for young fans!

The mall is currently hosting the "Football Zoo Summer Camp" exhibition and summer football training. A special 3D animal football stadium has also been set up at the venue. Nine types of limited, handmade leather footballs for children’s training, are being exhibited, as well as 20 creative football art works designed by students from the Hong Kong Design Institute School of Education. Children can not only test their physical fitness and reactions in the interactive training area, but also showcase their art talents in the "Football Painting Workshop" on Sundays.

The "Mikiki‧Pinball Kicker", which integrates football with pinball machine, features 3 main attractions: the 4-metre high "Pinball Kicker" reinvents the tradition by replacing pinballs with footballs to test the player’s reaction, speed the stamina; while the "Pinball Keeper VR Game" puts players into the shoes of a goalkeeper inside a pinball machine from interstellar space. Meanwhile, the futuristic "Giant Sneaker Spaceship" is also a great photo-taking hotspot for check-ins!

Whether you are in Sheung Shui or Tseung Kwan O, the football-like emoji™ are becoming a sports fanatic icon in this Summer!  The emoji™ dressed up in different international football teams’ style at the "Landmark North x emoji™ Sports Fiesta 2018" decorations to cheer up the audience.  More than 10 different types of emoji™, such as the ‘Smart-style smiley face’ and the ‘winking face’, will join the “PopWalk x emoji™ Summer Adventure” programs and a variety of fantastic summer activities. The two shopping malls have also launched a series of emoji™ summer premiums for redemption!

Gathering with other fans every night in New Town Plaza to watch exciting events has become a "required activity" for many customers. Afterwards, you may wish to meet with your friends to visit the newly opened Beerliner, NARA Thai Cuisine, Okonomiyaki Dohtonbori Restaurant or The Salted Pig. After you've had a full meal, you'll enjoy watching world-class footballers at Entrance Arena located at New Town Plaza Phase One or at the outdoor television at MOVIE TOWN.

All YATA Supermarkets are now organising YATA Drink Fair, which offers special Japanese beers, fruity wines, limited edition drinks, as well as refreshing beverages such as cold-pressed coffee or flower tea from Japan. There are also a variety of "watching football" snacks, to support fans who wish to watch the live broadcasts of late night games, and to celebrate every joyful tournament with your team. GOAL~Cheers!

Notes:

* Trade Promotion Competition License: 50566

• apm's “Russian Football Stadium” campaign runs until 15 July

• "East Point City x Captain Tsubasa Ball Game Fighting Field" runs until 15 July

• “V city x Qee Football Exhibition” football exhibition runs until 23 August;

• “Soccerborg” competition runs until 7 July

• Park Central's "Football Zoo Summer Camp" campaign runs until 31 August; "Football Painting Workshop" runs until 15 July (every Sunday)

• "Mikiki‧Pinball Kicker" runs until 15 July

• "Landmark North x emoji™ Sports Fiesta 2018" runs until 31 August

• PopWalk x emoji™ Summer Adventure runs until 31 August

• YATA Supermarkets' YATA drink fair runs until 2 July