SHKP Club is dedicated to Sun Hung Kai Properties Limited's (SHKP) "Building Homes with Heart" ideal. It runs different themed campaign every year to promote a Loving Home family life. "Loving Home Faithfully” is the Club's annual theme for the Loving Home series this year, which encourages its 480,000-plus members and Hong Kong people to take heartfelt loving care of their family, communicate with each other openly and honestly, and be sincere with each other to make each family member feel loved for a blissful family. SHKP Club has also launched "Loving Home Faithfully" notebook, includes selected entries from the “My Inspiring Family Coaches" Competition, and will be on sale for charity to cultivate a Loving Home spirit. The price of each notebook is HK$60 and all proceeds for the charity sales will be donated to the Hong Kong Family Welfare Society. Online purchase can be made via the following link.