Loving Home

SHKP Club Academy promotes Healthy Family Living

/files/logo.gif

The SHKP Club ran "Loving Home" and "I do it for my family" campaigns to promote domestic harmony over recent years. The Club took on the good response and staged an SHKP Club Academy (The Academy) campaign in 2008 to encourage its 270,000 members and their families and friends to strive for healthy family living.

It included a series of workshops and seminars by celebrities. The campaign was popular and the participants vowed to take healthy family living into action. To further promote the concept of loving home to the public, some meaningful quotes from the speakers and participants were printed on special Loving Home Flasks and a video featuring celebrities sharing loving homes tips was produced.

Workshops Lift Quality of Life

The Academy featured workshops with experts teaching participants about family communication, home design, gardening, and diet to promote family harmony. Participants enjoyed the workshops very much, as they were practical and the concepts are easy to understand.

Celebrities Inspire Positive Thinking

Attitude towards life is important to a happy family. The Academy invited celebrities to talk about their experience and encourage participants to deal with difficult situations through positive thinking. Shek Kang Chuen strongly believes "Home is my castle" and that gives him support when he encounters difficulty.

"When we feel bad, usually it's about family, school, career or love. We must separate these things and not let one problem entwine with another, or everything gets worse. If I have problems at work, I forget them when I come home. I find happiness and satisfaction with my family as a cure from work stress. This is how a balanced life can be achieved." Mak Yun Sau's thoughts on how to avoid negative moods.

"Bone cancer was a big challenge, but it also made me able to appreciate life and learn to be positive," said Yu Chui Yee. Her philosophy converts adversity to opportunity.

Loving Home Video Spreads Family Harmony

A video featuring celebrities sharing loving homes tips was produced to further promote the concept to the public through the extensive network of Sun Hung Kai Properties with the goal of building a harmonious society.

 
View video
Loving Home Flask Promotes Balanced Family Living

The participants pledged to practice healthy family living at the closing session of The Academy. They were enthusiastic about the seminars and learned much from the speakers. Some meaningful quotes from the speakers and participants were printed on special Loving Home Flasks to echo the positive spirit and warmth of a loving family.

  • Consideration spreads happiness
  • Togetherness enhances communication
  • Exercise makes people strong
  • Appreciation brings a family closer
  • Generosity adds happiness
  • Patience makes love last
  • Challenges spur growth
  • Greenery is calming