The SHKP Club shares the Group's ideal of Building Homes with Heart, and during the Club's tenth anniversary it started a Loving Home initiative to promote domestic harmony in Hong Kong. The Club is continuing the initiative this year, encouraging people to show how much they love their families.
Club surveys showed that members think family is important; hence the Club's family orientation. The Club is promoting the idea of Loving Homes through activities, competitions, seminars, charity sales and more, plus efforts to encourage family harmony.
- 2017 - SHKP Club Love Family, Love Health campaign
- 2016 - SHKP Club Grateful love at home Campaign
- 2015 - Home of Boundless Love Campaign
- 2014 - SHKP Club Loving Home from the Heart Campaign
- 2013 - SHKP Club Loving Homes support the family campaign
- 2012 - SHKP Club 'Loving Home with All Your Heart' Campaign
- 2011 - SHKP Club 'Cherish Your Family' Campaign
- 2010 - SHKP Club 'Loving Home - Smile' Campaign
- 2009 - SHKP Club 'Understand Your Loved Ones' Campaign
- 2008 - SHKP Club Academy
- 2007 - 'I do it for my family' campaign
- 2006 - Loving home campaign